What is P2A authentication?
P2A messaging (person-to-application) involves a mobile user sending an SMS to an application. Unlike Application-to-Person (A2P) messaging, which involves the business initiating the interaction, P2A requires the end-user to initiate contact
by sending an SMS to business-registered numbers, such as short codes or long codes. This process can be either user-initiated or triggered by apps running on the device, with the message being sent in the background without user intervention.
Benefits of P2A
Many businesses, including Apple for services like iMessage and FaceTime, utilize P2A SMS for two-factor authentication (2FA). This is due to several advantages:
Reach
P2A SMS leverages the ubiquitous nature of SMS, allowing businesses to connect with users globally.
Security
The passwordless format of P2A SMS provides robust user protection.
Frictionless experience
It optimizes conversion by enabling "zero-click" processes, with authentication occurring seamlessly in the background.
GlobaHub - your reliable ally in monetizing P2A
Our GlobaHub platform detects fraud and helps operators monetize traffic. In the context of P2A SMS, GlobaHub focuses on identifying and stopping artificial traffic before it leaves the network while also recognizing legitimate P2A traffic
and ensuring proper billing for the respective brands. Benefits of using the GlobaHub platform for monetizing P2A SMS:
Revenue increase
Operators can significantly boost their P2A or A2P revenue by monetizing legitimate traffic and blocking abusive traffic.
B2B offering
We provide a viable alternative for allowing P2A SMS, enabling businesses to continue their processes without disruption. This is preferable to blocking such traffic entirely.
Cost reduction
Our solution reduces wholesale costs by eliminating artificial P2A SMS traffic, thereby lowering the financial burden on operators.
Using the GlobaHub platform for P2A SMS not only enhances revenue streams
but also offers a secure and efficient means of managing SMS traffic, benefiting both operators and businesses.
Our technology for P2A monetization can be utilized as a standalone solution or in combination with monetizing A2P SMS and/or A2P Voice traffic. Operators can take advantage of our unique multi-channel solution to fully monetize their traffic by adopting a comprehensive approach.
Try the P2A solution from GlobaHub
Use P2A messaging to your full potential and maximize your profits!
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