- New services or products
- Order status or delivery
- Discounts or new promotions
- Confirmation of registration or participation in loyalty programs
- Arrival of ordered goods
- Any important changes in the company that the customer should be aware of
Online stores can use e-commerce SMS to notify customers of
4 advantages of using SMS for e-commerce stores
Saving time
Saving money
High efficiency
Strengthening the reputation of the online store
Examples of SMS for e-commerce businesses
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Notification of order and status changes
The most common use of SMS in retail e-commerce is to send information about the order placed. Having ordered a product, the customer immediately begins to worry about whether the order has been received, whether he has correctly filled out forms for ordering, etc. Some people call back to clarify whether the order has been received. This can be avoided by automatically sending an SMS order notification.
Example: a minute after ordering a GPS navigator on the website, the customer receives an SMS notification: 'Your order #49919 is accepted'. The customer does not need to call back to the store with the question: 'What's up with my order?' or to look for a similar product in another place. You can inform the buyer about any changes in the order status ('order paid', 'order is delivering', 'delivered').
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Notification of goods delivery
SMS for e-commerce is extremely useful for courier delivery of goods. This helps the customer not forget when and where the purchase will be delivered. It happens that the delivery is 'out of place' and 'out of time' — the customer can simply forget about the courier's arrival time with the goods, even if the exact time and place of delivery were agreed upon the day before.
So that neither the customer nor the store did not incur additional costs in the form of a repeat delivery order, an SMS like 'Courier with your order is leaving. Expected delivery time - XXX' is sent. The customer will either wait for the goods or call to inform about the impossibility of meeting.
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Notification of availability or arrival of goods in the online store
It often happens that a product is out of stock at the moment, and the buyer is interested in it. In many online stores, there is a kind of 'waiting list', where the customer enters the desired goods.
As soon as the desired product appears in stock, the client is sent an SMS: 'The product X is on sale again'. In a similar way, it is possible to inform customers about the arrival of new products in the store. Large household appliance stores with a wide and constantly updated assortment use these notifications especially often.
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Holiday greetings
A great reason to remind people about your store and attract people who want to buy gifts is to offer congratulations on popular holidays. New Year's, March 8, Eastern, and other holidays are great events to utilize SMS marketing for e-commerce with maximum benefit.
It will be absolutely pleasant for a client to receive an e-commerce SMS like 'Hello, Alex, we congratulate you on your birthday! We wish you all the best!' Some online stores offer discounts on customers' birthdays, which can also be notified by SMS.