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Tell your customers about a new product launch
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Share company announcements
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Offer a special (seasonal) sale or personalized discount
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Promote branded events
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Start a beneficial promotion campaign
What is promotional SMS?
SMS is a marketing tool for sending short promotional or transactional messages to customers' cell phones. More than 5 billion people use cell phones, and that number is growing every year. Therefore, SMS is a great way to reach customers directly and, for example, invite them to visit your website.
Unlike emails, people don't need Wi-Fi to receive SMS because mobile communication works thanks to operators of GSM networks and covers even those places on our planet that the Internet is not yet known about.
GlobaHub in numbers
70%
of customers agree that SMS texting is a great way to get their attention
50%
of people are willing to subscribe to SMS mailing for the sake of service messages
5x higher
the open rate of SMS messages compared to emails
You can use promotional text messages to:
What businesses need promotional SMS?
Promotional text messages are necessary for quick communication with customers. They create a more personal relationship with customers, compared to emails. Advertisement messages are great for both small business owners and heads of corporate
communications.
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E-commerce storesCreate advertising SMS campaigns or send daily order/delivery confirmation SMS. -
Travel companiesSend customers real-time SMS messages. These include flight time updates, gate changes, cancellations, weather alerts, etc. -
Service companiesSend SMS reminders so that customers never miss an appointment. This saves a lot of time and money wasted on no-shows and tardiness. -
Large organizations with more than 100 employeesEmail works too slowly for urgent information, and social media or messengers may not fit the corporate culture. Using SMS for internal communication ensures fast and 100% delivery of important messages.
GlobaHub - your comprehensive promotional SMS service
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Segmentation
You can divide your contact base into segments such as gender, country, and age. This will allow you to create more targeted SMS campaigns and get the best results.
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Message personalization
You can set up the automatic addition of the customer's name from your CRM system. This increases loyalty and promotes the readability of advertising SMS.
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HLR and MNP verification
This functionality is needed to check the relevance of the mobile number and clean the base from inactive contacts.
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Integration with popular CRM systems
GlobaHub`s promotional SMS services can easily and quickly integrate with top CRM systems via API.
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Time and event-based SMS triggering
You can trigger advertising SMS at a given time and date. For example, if you know your target audience is active between 2:00 PM and 6:00 PM, you can set that time.
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Reports
Where can you go without analytics? GlobaHub provides data on SMS campaigns. And all this in real-time.
Promotional messages are a unique marketing tool, allowing you to maintain communication with existing customers and attract new ones
Create your advertising SMS campaigns and attract new customers with GlobaHub!
Best practices for promotional messages
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Offer value to your customers
It can be a promotion, discount, or special offer. Or you can send simply valuable information to your customers. -
Add time and quantity restrictions
This is an important trigger that increases the percentage of conversion. The essence is simple: you create an artificial time or quantity restriction for a person, which he or she naturally does not want to miss. -
Get your customers interested
It takes a fraction of a second for a person to understand what an SMS is about. That's why the first two words are the most important. If they do not arouse interest - don't write them. You can attract attention using trigger words: discount, promotion, bonus, sale, etc. These are the words that carry a benefit and arouse interest. -
Write an attractive call to action (CTA)
This is a clear algorithm for what a person should do after reading your advertising SMS. For example, follow the link, call the phone number, or come to the store. The call to action is a verb in the imperative mood that orders the audience to perform a targeted action. The stronger the verb, the better the effect. Examples: click, enter, go to, call, etc. -
Address by name
This point perfectly complements the previous one. A person will willingly respond to his or her name and pay greater attention to reading an SMS. -
Shorten links
Shorten links not only to fit into 70 characters but also to add a UTM tag to the link.
GlobaHub - best promotional SMS services provider on the market
Send promotional SMS messages without hassle with GlobaHub
Alpenstrasse 2, 6300 Zug, Switzerland 
+41 41 503 00 05 